As much as we sit back and pretend we don’t care what others think, to be respected by our family, friends, partners, colleagues and even strangers is a feeling that makes us feel good.

But there’s one particular skill that makes people instantly respect you, and it has nothing to do with what you look like, the bag you’re carrying, the clothes you wear or who you know.

Instead, it’s how you show up for yourself and if you show up for yourself in the same way you expect others to show up for you. Most people hold others to a higher standard than they hold themselves, and then wonder why they’re not taken seriously.

I know, I know. You should be respected no matter what, but unfortunately, that’s not how society works.

So either you wait another century for the world to wake up, or you play the game, win, then use your newfound power to help change it quickly.

In this article, I’ll walk you through why keeping the promises you make to yourself is the ultimate credibility builder, the consequences of following through versus flaking on yourself, and the mental shift that will change the way you operate in every area of your life.

I always find it so ironic that people think that because you’re an extrovert, you automatically are given the gift of confidence.

But when you get around really confident people, they come off as an introvert. They hate small talk, they value their privacy, they limit their presence online, and they are quite happy in their own company.

And although we’re told confidence is about speaking up, making the first move, being outgoing, the truth is that, if it’s not in your nature to force it, acting this way will just drain you and make you feel like a fraudulent Fiona.

In this article, I’m going to show you how that as an introvert, you don’t need to ‘out-loud’ anybody at an event, or talk about the weather to create a conversation. You can be confident without uttering a single word.

The true title of this article was meant to be...’How To Adopt The Audacity of a White, Middle to Upper Class, Heterosexual Man in a World That Is Telling You To Be Quiet’…

But it was way too long.

Nevertheless, we’ve seen it countless times.

In meetings, on panels, in group chats, in job interviews, these days even at a damn Pilates class.

He shows up, he’s not that good…In fact he’s not good at all.

Underqualified, overconfident, and even if he is a bit nervous, it’s not because of his gender and definitely not because of his race.

He’s there, taking up space, not because he’s the best, it’s because deep down, there is no reason for him to feel as though he doesn’t belong.

No matter where he is, the world has been designed so that he can move freely like an aged-over-60 London pensioner with a freedom pass (and even they have restrictions).

And because he moves so brazenly and believes in his own sauce, the world believes him too.

Now, compare that to you.

You are brilliant, intelligent, vivacious, fun, full of ideas, and I’d go as far as to say a genius.

But you tiptoe around your ideas, you stutter when describing your dreams, you water your voice down to sound less authoritative.

You preface your excellence with “just a quick thought” or “I’m not an expert but…”

And what do you get in return? Glanced over, looked past or sometimes just completely ignored.

You may even have had the same audacity you courageously exercised weaponised against you.

But no more.

In this article, we’re going to break down the various ways to embody an unshakeable audacity without losing either your softness or sharpness.

We need more women who aren’t afraid to lead with presence, speak up with conviction, and stop waiting for permission.

We’re the most powerful piece on the chessboard. Are you ready to make the next move?

It’s been the reason I’ve been so fortunate in many situations. From interning at fashion magazines, styling photoshoots in Paris and Rome, launching a beauty brand and now guiding women around the world into their best versions.

And in the same breath, it’s the reason I’d held back for over three to four years from speaking both on and to the camera to share my thoughts more intimately.

I always found it strange that I could be so confident in one setting, say in a group of friends, where once upon a time I’d be deemed ‘the loud one’, then in the next moment my stomach would turn at the thought of speaking to a bunch of strangers online who didn’t know me at all.

Confidence is often sold to us as a one-size-fits-all, but if you think about it long enough, that can’t be right, surely?

It also can’t be right that some women are just born with it and some are not? You don’t come into the world strutting around the hospital wing, hi-fiving all of the other babies.

Confidence is not one thing, it’s three…

And if you’ve been struggling with self-doubt, insecurities, impostor syndrome, or simply feeling as though you’re never quite enough, then it’s either because you’ve been focused on building the wrong type of confidence or even skipping one entirely.

In this article, I’m going to share the three major types of confidence, how to recognise them, how to build on them and finally how to layer all three to turn you into a full-blown icon.

Listen, you don’t need a new year. You don’t need a Monday. You don’t need another sign from the universe to start showing up like the woman you said you’d be. What you need is a decision one bold, definitive, unapologetic decision that the story changes now.

Most people coast through the second half of the year. They shrink, they stall, promising themselves it’ll be “next year.” But if you’re reading this, I already know you’re not most people.

There's still room to shock yourself. And there’s a version of you who’s not waiting on permission to take the wheel and turn everything around.

In this article, I’m going to walk you through my 6 step guide to the mindset shift, strategy, and unapologetic energy you need to make the next few months your personal plot twist.

One thing is for sure, and that’s when you decide to become the best version of yourself, you will eventually return to the version of yourself that you don’t want to be.

Strong start, I know…

But, you need to know these things because if you’re not prepared, how will you overcome the hurdle when you finally approach it?

So, what’s the point? What’s the point of even starting this journey of trying to attract the life you want, the dream position on the corporate ladder, the seven-figure fashion business, the golden retriever husband, the Porsche, the five-bedroom home in Surrey, the class pass to the best Pilates sessions, the Matcha mornings…

Why are we doing any of it if eventually you’re going to go back to the version of yourself that you fantasise about escaping?

Because, despite only 8% of people ever realising their dreams, there is still a chance, and that chance depends on how much you can withstand the process, even after the novelty wears off.

There’s something exciting about starting something new.

New planners, new journal, new workout clothes, a new routine, a new Monday morning. The thrill of rebranding your entire existence, your identity, the way you think, your habits, your standards, and the way you show up for yourself.

But what about when the rush of dopamine falls off?

What happens when your friends are no longer clapping for your commitment to getting in shape? When does being the ‘new you’ become less of a performance and now just a way of life?

This is what no one talks about.

The boring part is when people return their attention to their own lives, achievements, and problems, and it’s just you and you. It’s the stage where it’s easier to go back to the version you know rather than continue with the version that seems a little unsure.

In this article, I’m going to share how to romanticise your rebrand to minimise the risk of returning to a version you no longer want to identify with.

I went back and forth about whether to use the word influencer in the title because, since the rise of social media platforms, the meaning has totally changed.

At the same time, using it made the most sense.

Because at the root of it ‘influence’ isn’t something you hope people grant you, it’s something you build internally and then embody externally.

Then others believe in it.

Open TikTok and you’ll see it. Everyone’s an influence in some respect.

• A girl sharing her skincare routine.

• A single mum of two breaking down time management.

• A student voicing an opinion that goes viral overnight.

• Influence is no longer exclusive to celebrities. It’s a rite of passage in the default currency of the digital age.

Whether you realise it or not, you’re already influencing how people feel, think, and respond through your energy, words, choices, even your silence.

The only difference between women who lead the narrative and women who follow it is how deliberately they’ve programmed their influence.

And as a woman, that matters more than ever. Influence gives you leverage in your career, your income, your relationships, and the way the world reflects back who you are. It’s not about being loud. It’s about being undeniable.

In this article, I’ll break down exactly how to program yourself for influence from an identity standpoint to showing up intentionally, so you no longer just hope to be influential, but also impactful.