When we look at women who are getting what they want, there are various groups, but two in particular stand out to me.

The women who talk about getting what they want, and the group that actually gets what they want.

Believe me, they’re running in two different lanes, one is wishing, one is winning. One group lives in hesitation, overthinking their choices, hoping something will eventually shift. The other sets their sights on something and goes for it like a leopard that spots an antelope after three days of intermittent fasting that they didn’t volunteer for.

She’s decisive, deliberate and shockingly consistent about her standards.

Truth is, the women who get what they want don’t always rely on luck, reaching unattainable beauty standards, or even privilege as much as you might think. They rely on a formula. A formula they tried a few times, saw the results, and swore by it.

It’s a way of moving through the world that makes it damn near impossible for them not to get what they came for.

In this article, I will break down that formula step by step and offer a set of questions most women ask when it comes to ambition, discipline, and desire. If you’ve ever felt like you’re doing everything right but still not seeing results, what you’re about to read will change everything.

It’s so funny when I think about the times I would be nervous to start a new Yoga class, like to the point I’d rather miss out, so I don’t have to do the ‘new person in town walks into the local bar, then all heads turn’ thing.

And so, whether it’s a networking event, a high-end dinner party, or even a new fitness class, it almost always comes down to the fear of being seen, judged, or even worse, completely ignored.

For many women, this moment is loaded with anxiety because we’re conditioned to crave social validation or fear standing out in the wrong way.

In this article, I’ll break down how to turn the nerve-wrecking feeling into a confidence-building power play. We’ll look at:

• The real reasons why walking into a room alone feels so uncomfortable, and how to shift your thinking around it

• What confident women do differently in those first 30 seconds

• Simple strategies to keep all eyes on you for the right reasons

• Questions you should ask yourself before you even step through that door

By the end of this article, you’ll never hesitate at an entrance again.

As much as we sit back and pretend we don’t care what others think, to be respected by our family, friends, partners, colleagues and even strangers is a feeling that makes us feel good.

But there’s one particular skill that makes people instantly respect you, and it has nothing to do with what you look like, the bag you’re carrying, the clothes you wear or who you know.

Instead, it’s how you show up for yourself and if you show up for yourself in the same way you expect others to show up for you. Most people hold others to a higher standard than they hold themselves, and then wonder why they’re not taken seriously.

I know, I know. You should be respected no matter what, but unfortunately, that’s not how society works.

So either you wait another century for the world to wake up, or you play the game, win, then use your newfound power to help change it quickly.

In this article, I’ll walk you through why keeping the promises you make to yourself is the ultimate credibility builder, the consequences of following through versus flaking on yourself, and the mental shift that will change the way you operate in every area of your life.

I always find it so ironic that people think that because you’re an extrovert, you automatically are given the gift of confidence.

But when you get around really confident people, they come off as an introvert. They hate small talk, they value their privacy, they limit their presence online, and they are quite happy in their own company.

And although we’re told confidence is about speaking up, making the first move, being outgoing, the truth is that, if it’s not in your nature to force it, acting this way will just drain you and make you feel like a fraudulent Fiona.

In this article, I’m going to show you how that as an introvert, you don’t need to ‘out-loud’ anybody at an event, or talk about the weather to create a conversation. You can be confident without uttering a single word.

The true title of this article was meant to be...’How To Adopt The Audacity of a White, Middle to Upper Class, Heterosexual Man in a World That Is Telling You To Be Quiet’…

But it was way too long.

Nevertheless, we’ve seen it countless times.

In meetings, on panels, in group chats, in job interviews, these days even at a damn Pilates class.

He shows up, he’s not that good…In fact he’s not good at all.

Underqualified, overconfident, and even if he is a bit nervous, it’s not because of his gender and definitely not because of his race.

He’s there, taking up space, not because he’s the best, it’s because deep down, there is no reason for him to feel as though he doesn’t belong.

No matter where he is, the world has been designed so that he can move freely like an aged-over-60 London pensioner with a freedom pass (and even they have restrictions).

And because he moves so brazenly and believes in his own sauce, the world believes him too.

Now, compare that to you.

You are brilliant, intelligent, vivacious, fun, full of ideas, and I’d go as far as to say a genius.

But you tiptoe around your ideas, you stutter when describing your dreams, you water your voice down to sound less authoritative.

You preface your excellence with “just a quick thought” or “I’m not an expert but…”

And what do you get in return? Glanced over, looked past or sometimes just completely ignored.

You may even have had the same audacity you courageously exercised weaponised against you.

But no more.

In this article, we’re going to break down the various ways to embody an unshakeable audacity without losing either your softness or sharpness.

We need more women who aren’t afraid to lead with presence, speak up with conviction, and stop waiting for permission.

We’re the most powerful piece on the chessboard. Are you ready to make the next move?

It’s been the reason I’ve been so fortunate in many situations. From interning at fashion magazines, styling photoshoots in Paris and Rome, launching a beauty brand and now guiding women around the world into their best versions.

And in the same breath, it’s the reason I’d held back for over three to four years from speaking both on and to the camera to share my thoughts more intimately.

I always found it strange that I could be so confident in one setting, say in a group of friends, where once upon a time I’d be deemed ‘the loud one’, then in the next moment my stomach would turn at the thought of speaking to a bunch of strangers online who didn’t know me at all.

Confidence is often sold to us as a one-size-fits-all, but if you think about it long enough, that can’t be right, surely?

It also can’t be right that some women are just born with it and some are not? You don’t come into the world strutting around the hospital wing, hi-fiving all of the other babies.

Confidence is not one thing, it’s three…

And if you’ve been struggling with self-doubt, insecurities, impostor syndrome, or simply feeling as though you’re never quite enough, then it’s either because you’ve been focused on building the wrong type of confidence or even skipping one entirely.

In this article, I’m going to share the three major types of confidence, how to recognise them, how to build on them and finally how to layer all three to turn you into a full-blown icon.

Listen, you don’t need a new year. You don’t need a Monday. You don’t need another sign from the universe to start showing up like the woman you said you’d be. What you need is a decision one bold, definitive, unapologetic decision that the story changes now.

Most people coast through the second half of the year. They shrink, they stall, promising themselves it’ll be “next year.” But if you’re reading this, I already know you’re not most people.

There's still room to shock yourself. And there’s a version of you who’s not waiting on permission to take the wheel and turn everything around.

In this article, I’m going to walk you through my 6 step guide to the mindset shift, strategy, and unapologetic energy you need to make the next few months your personal plot twist.